Direct Marketing
Today's competitive market place requires organizations to improve customer response and achieve desired outcomes for their marketing efforts and investment.
A leader in direct marketing services and solutions, we assist our clients improve communication to their client base, (current and prospective) so as to build long standing and profitable relationships.
We do this through the utilization of proven offline capabilities and the latest online technologies in order to create relevant and impactful messages.
In addition to being a direct mail specialist, we also offer and can customize a variety of services and solutions to satisfy the most complex direct marketing requirement.
Examples of Direct Marketing & Direct Mailing Campaigns:
- Brochures & Flyers
- Product Launches
- Membership Communication
- Sales Promotions
- Loyalty Groups
Membership Marketing
Many organizations have a need to communicate with their members on a regular basis and for varying purposes. We facilitate and provide marketing services that help clients achieve their objectives.
Effective ongoing communication with members is paramount in maintaining relevance and perceived value in the eyes of the membership base
Acquiring and retaining new members is the challenge of every member based organisation. It requires ongoing and effective engagement at every turn of the communication process.
Many organizations have a need to communicate with their members on a regular basis and for varying purposes. We facilitate and provide marketing services that help clients achieve their objectives.
Examples of Membership Campaigns:
- Renewals
- AGM/EGM Notices
- Newsletter & Publications
- Loyalty Cards & Programs
Sales & Product Promotion
Effectively communicating sales and promotional offers for products and services requires the ability to use multiple channels for both print and digital mediums.
Todays consumers are dictating how and what they wish to be communicated. We offer a variety of services and solutions that can be tailored around consumer preferences and products enabling greater relevance and more sales
We assist clients in their direct marketing efforts so as to achieve their KPI's and convert sales activity into bankable dollars and cents.
Effectively communicating sales and promotional information and offers for products and services requires the ability to use multi channels and for both print and digital channels. We assist clients with their direct marketing requirements so as to achieve their KPI's
Examples of Sales & Product Promotion Campaigns:
- End of Financial Year Sales
- New Product Launches
- Vouchers Redemptions
- Special Offers
Customer Acquisition & Retention
Acquiring, building and retaining prospects and clients is pivotal in todays competitive business environment. Organisations need to undertake effective strategies to target, keep and grow their customer base.
Acquisition starts the conversation and retention is responsible for continuing it.
Successful execution of the below strategies underpin the viability of every organisation.
Acquisition
Essential to the growth of any organisation is embarking on acquisition campaigns aimed at targeting current and new prospects. Successful engagement and response enables new customers to be added and lapsed customers to be activated.
Retention
Just as important is the strategies and ongoing communication initiatives required to maintain and retain valuable clients. We assist organisations with automated and/or triggered campaigns that help build loyalty and grow the customer relationship.
Examples of Sales & Product Promotion Campaigns:
- Reminder Notices
- Event Registrations
- Re Activation Campaigns
- Database Updating & Enhancement
- Appeals